Using a Pre-Defined Panel

Pre-defined panels on Conjointly offer a wide range of existing sample definitions, including:

Choose a pre-defined panel

When you select the Use a pre-defined panel option, search for the panel that matches your requirements. You can review the panel’s average cost, speed, screening questions, and more. After selecting a panel and entering your required number of responses, the system will provide an estimated cost and data collection time.

Select a pre-defined panel
If you have specific sample requirements that are not listed in the existing pre-defined panels, please get in touch with us with the following information:

  • Target sample size.
  • Demographics (if required).
    • Location (including any regional quotas or restrictions).
    • Age range.
    • Gender.
    • Income.
    • Other relevant demographic information.
  • Screening criteria (if required).
    • Past purchase behaviour, shopping habits or intent to buy x product (i.e. buyers of cars in the past 6 months).
    • Target profile (homeowners, pregnant women, etc.).
  • Any additional quotas (if required).

We will get back to you with an estimated cost and feasibility of your panel request.

Common definitions used in a pre-defined panel

Below are some common definitions you will likely see in the list of pre-defined panels:

  • Users - Current users of the product being tested.
  • Non-users - Respondents who are currently not a user of the product being tested.
  • Considerers - Current non-users who would at least consider purchasing the product being tested.
  • Non-rejectors - Current non-users who are not considerers but still may purchase the product.
  • Rejectors - Current non-users who would not consider purchasing the product/brand being tested.
  • P12M - Respondents who were users of the product in the past 12 months (duration can be modified to past 3 months (P3M), past one year (P1Y), etc.).
  • N12M - Respondents who are likely to purchase a product in the next 12 months (duration can be modified to next 3 months (N3M), next 2 years (N2Y), etc.).

For example, screening questions for consumers of instant noodles can be:

  • Which of the following ready-to-eat meals do you usually purchase for your personal use? Please select all that apply.

    • Macaroni and cheese
    • Instant noodles (Users if selected)
    • Soup
    • Mashed potatoes
    • Lasagna
  • [shown to Non-users] Would you consider buying instant noodles for your household?

    • Definitely would consider (Considerers)
    • Probably would consider (Considerers)
    • Maybe (Non-rejectors)
    • Probably would not consider (Rejectors)
    • Definitely would not consider (Rejectors)

By default, we recommend including both users and non-rejectors in the survey t to obtain comprehensive insights that may aid in identifying new conversions. In addition, including only users may introduce bias into the results as users have already bought into the benefits of the product.


What extra data is included with pre-defined panels?

In some cases, when a pre-defined panel is used, it may be accompanied by some additional demographic data. This extra data and other details within this record are derived from past respondents’ profiles obtained through previous successful sampling. Null values indicate that this specific information is not available. It is important to note that Conjointly cannot guarantee this kind of data. If any demographic information is required for your research, we strongly recommend including the relevant questions in the survey for direct answers.

Are screening questionnaires in the native language of the panel?

Yes! When you ask us to provide a panel for a particular country, we will ensure that the screening questionnaire is translated into the official language of that country, and ascertain that participants possess the ability to comprehend and effectively respond to the questions.

This means that when you launch a survey in Germany, the screener questions will be in German, and we will recruit only German speakers.

Why do I have unrelated questions in my pre-defined panel?

There are two reasons why seemingly unrelated questions (prescription to medical marijuana, windsurfing, income, etc.) may appear in your pre-defined panel:

  1. Preventing positive bias.
    Conjointly includes certain questions to prevent respondents from trying to qualify for any survey through positive / acquiescence bias (tendency to say "yes" to questions). If the main qualifying question is a yes/no question (e.g., "Are you studying to be a nurse?"), respondents may say "yes" simply to qualify for that study. We will sometimes add other yes/no qualifying questions (e.g., "Are you a windsurfer?", "Do you have a prescription for medical marijuana?") and screen out those who say yes to too many of them (where it is unlikely that they are a wind-surfing nursing student who uses medical marijuana).
  2. Standard profiling questions.
    We include some questions as standard profiling questions that you can use as segmentation variables. These are especially relevant for product and pricing surveys. A common profiling question is asking respondents to identify which income band they fall into.

How quickly can you get results for a general population survey in the US with less than 10 questions?

For a 200-500 respondents gen pop (general population) study, data collection should take 1-2 days. Please see the US gen pop pre-defined panel for more details.

Each pre-defined panel shows the average number of responses that can be collected per day and the estimated data collection time, which is different depending on the specificity of the sample.

US General Population Pre-defined Panel