Conclusions of overall ad performance
Obtain summary results on the performance of your out-of-home ads across all the metrics tested.
Out-of-Home Ad Test
As part of the Market Test suite, Out-of-Home Ad Test is a fast and effective ad pretesting tool that allows you to:
- Test up to three out-of-home ads simultaneously at only USD 289.
- Gather feedback from 100 real consumers.
- Receive a detailed and shareable report in under two hours.
Just upload your out-of-home ads and fill in your email address to launch the test.
What you will receive from the Out-of-Home Ad Test
Standard assessment for each ad
Discover how your out-of-home ads perform on a range of KPIs.
Likes and dislikes about out-of-home ads
Through image heatmaps, you can see specific ad elements that respondents like and dislike.
Anticipated channels and emotions
Identify the top channels where viewers expect to see your ads, and the emotions the ads evoke.
AI text analysis of out-of-home ads
Through AI text summaries, uncover rich insights from associations, recalls, and suggestions that respondents make.
How is Market Test so fast?
The speed of Market Test tools is due to:
- Utilising the same advanced technology and methodology used in the Conjointly platform.
- Convenience sampling prioritising response collection speed with million of respondents available.
- Fully automated analysis and report generation.
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Who are the people giving feedback?
Market Test uses an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
- 100 USA-based respondents,
- An equal gender split,
- Age quotas reflective of the general population.
Want to invite your own respondents and test unlimited out-of-home ads?
With a Conjointly licence, you gain access to the full Out-of-Home Ad Test tool that lets you test unlimited out-of-home ads, source real human respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
