Conclusions of overall ad performance
Obtain summary results on the performance of your print ads across all the metrics tested.
Print Ad Test
As part of the Market Test suite, Print Ad Test is a fast and effective ad pretesting tool that allows you to:
- Test up to three print ads simultaneously at only USD 99.
- Gather feedback from 100 real consumers.
- Receive a detailed and shareable report in under two hours.
Just upload your print ads and fill in your email address to launch the test.
What you will receive from the Print Ad Test
Standard assessment for each print ad
Discover how your print ads perform on a range of KPIs including likeability, originality, and more.
Likes and dislikes about print ads
Through image heatmaps, you can see specific ad elements that respondents like and dislike.
Anticipated channels and emotions
Identify the top channels where viewers expect to see your print ads, and the emotions the ads evoke.
AI text analysis of print ads
Through AI text summaries, uncover rich insights from open-ended questions.
How is Market Test so fast?
The speed of Market Test tools is due to:
- Utilising the same advanced technology and methodology used in the Conjointly platform.
- Convenience sampling prioritising response collection speed with million of respondents available.
- Fully automated analysis and report generation.
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Who are the people giving feedback?
Market Test uses an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
- 100 USA-based respondents,
- An equal gender split,
- Age quotas reflective of the general population.
Want to invite your own respondents and test unlimited print ads?
With a Conjointly licence, you gain access to the full Print Ad Test tool that lets you test unlimited image ads, source real human respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
