Conclusion of overall product package performance
Obtain summary of the performance of your packages across all the metrics tested.
Package Test
As part of the Market Test suite, Package Test is a fast and effective concept testing tool that allows you to:
- Test up to three packages simultaneously at only USD 99.
- Gather feedback from 100 real consumers.
- Receive a detailed and shareable report in under two hours.
Just upload your packaging designs and fill in your email address to launch the test.
What you will receive from the Package Test
Purchase intent, likeability, and price expectations
Discover consumer likelihood to purchase and like your product, and their price expectations.
Product perceptions
Unveil how your packages perform on a range of KPIs including quality, convenient, and more.
AI text analysis of packages
Through AI text summaries, uncover rich insights from open-ended questions.
Likes and dislikes about packages
Through image heatmaps, you can see specific package elements that respondents like and dislike.
How is Market Test so fast?
The speed of Market Test tools is due to:
- Utilising the same advanced technology and methodology used in the Conjointly platform.
- Convenience sampling prioritising response collection speed with million of respondents available.
- Fully automated analysis and report generation.
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Who are the people giving feedback?
Market Test uses an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
- 100 USA-based respondents,
- An equal gender split,
- Age quotas reflective of the general population.
Want to invite your own respondents and test unlimited packages?
With a Conjointly licence, you gain access to the full Package Test tool that lets you test unlimited packaging designs, source real human respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
