Conclusion of overall product concept performance
Obtain summary of the performance of your product concept across all the metrics tested.
Product Concept Test
As part of the Market Test suite, Product Concept Test is a fast and effective concept testing tool that allows you to:
- Validate every aspect of a potential product idea at only USD 99.
- Gather feedback from 100 real consumers.
- Receive a detailed and shareable report in under two hours.
Just fill in your product concept and email address below to launch the test.
What you will receive from the Product Concept Test
Purchase intent, likeability, and price expectations
Discover the likelihood that consumers would purchase and like your product, along with their price expectations.
Product concept perceptions
Unveil how your concept performs on a range of KPIs including quality, healthy, exciting, and believable.
Purchasing and usage behaviours
Understand the ways in which consumers will purchase and use your product.
AI text analysis of product concept
Through AI text summaries, uncover rich insights from open-ended questions, categorised into positive and negative responses.
How is Market Test so fast?
The speed of Market Test tools is due to:
- Utilising the same advanced technology and methodology used in the Conjointly platform.
- Convenience sampling prioritising response collection speed with million of respondents available.
- Fully automated analysis and report generation.
By minimising human intervention and eliminating unnecessary time-consuming processes, the Market Test delivers the full results to you in under two hours.
Who are the people giving feedback?
Market Test uses an industry-standard sample of the US general population, commonly used in market research and political poling.
Each test includes:
- 100 USA-based respondents,
- An equal gender split,
- Age quotas reflective of the general population.
Want to invite your own respondents and test unlimited product concepts?
With a Conjointly licence, you gain access to the full Product Concept Test tool that lets you test unlimited product concepts, source real human respondents through Conjointly’s extensive consumer panels, or invite your own participants. The survey is fully customisable, allowing you to include additional questions and other methods.
