Business Name Evaluator

Conjointly's Business Name Evaluator is a powerful tool that can help you and your team test potential business names and determine how your target audience will react to them. This tool offers a range of benefits, including:

  • Discover the best business name for your business.
  • Compare respondent attitudes towards each business name.
  • Identify the emotions associated with each name.
  • Receive feedback regarding what consumers liked or disliked about each business name.
Business Name Evaluator

Main outputs of Business Name Evaluator

Conclusions of overall business name performance

Conclusions of overall business name performance

Which business name should you go for?

Using intuitive emoji conclusions, identify the business names that performed the best across all metrics tested.

Standard assessment for each business name

Summary of KPI scores for each business name

How does each business name perform relative to each other?

Compare the performance of tested business names on several metrics, such as:

  • How likeable the name is.
  • How interesting the name sounds.
  • How new and different the name is.
  • How trustworthy the business seems.
  • How easy to remember and pronounce the name is.
 Learning intent and emotional responses

Learning intent and emotional responses

Assess respondents' interest in learning more about the business and the top 3 emotions the names evoke to ensure that your chosen name forges positive connections.

Perceived company identities

Perceived company identities

What company characteristics do respondents associate with the name?

Identify the top three industries, company ownership, age, size, and countries that viewers associated with your names to ensure they accurately reflect your business identities.

AI text analysis of business names

AI text analysis of business names

How do consumers really feel about each business name?

With cutting-edge AI technology, uncover key insights from open-ended questions to draw stronger and more insightful conclusions, including:

  • Likes and dislikes about the business name.
  • The associations that viewers make with the name.
  • Additional ideas and comments that provide additional contexts for answers to previous questions.

Complete solution for brand testing research