Monadic Test
The Monadic Test is an experimental method that exposes respondents to individual stimuli to allow for focussed testing of products and packages. Monadic Test are best used when asking respondents multiple questions about many concepts or products. Monadic testing is used for:
- Finding consumer attitude towards potential product concepts
- Testing attitude towards different packaging
- Rating concepts on several different attributes
Use Monadic Test to determine the best concepts or products.
The survey flow consists of 7 concepts with respondents being asked 4 questions for each concept.
Monadic Tests can be automatically translated to more than 30 languages.
Bring your own respondents or buy quality-assured panel respondents from us.
Main outputs of the Monadic Tests
Table of outputs for each question:
Summary metrics for each question included in the monadic for each stimulus for easy comparison.
At-a-glance summary allowing for quick comparison between stimuli with the option of drilling down into detailed metrics of any question for any stimulus.
Detailed question output for a particular stimulus:
Displays detailed outputs for an in depth look into responses for a particular question.
With Conjointly, we provide detailed statistics into each question for each stimulus if you are interested in the nitty gritty details such as distribution of responses, medians, ranges.
Segmentation of the market
Find out how preferences differ between segments.
With Conjointly, you can split your reports into various segments using the information collected automatically by our system, respondents' answers to additional questions (for example, multiple choice), or GET variables. For each segment, we provide the same detailed analytics as described above.