WH Smith Trial Rebrand — New vs Old
To assess the impact of WH Smith's recent trial logo update, this Logo Test compares the newly introduced WHS logo with the WH Smith logo, which has been in use since 2004.
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Reddit Rebrand — New vs Old
To evaluate the effectiveness of Reddit's recent logo update, this Logo Test compares the new 2023 logo with the 2017 Reddit logo.
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Kellogg's vs Kellanova: Which Do Consumers Prefer?
To assess the effectiveness of Kellogg's recent rebrand to Kellanova, the Business Name Evaluator and Logo Test surveys compare the business names and their logos to see which respondents preferred.
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New Zealand Consumer Survey: November 2023
In November 2023, Conjointly conducted a survey on over 400 New Zealanders, to understand their opinions on a variety of topics, from their economic outlook, to travel, and more.
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What academic reviewers should ask about synthetic market research data
As academic research begins exploring the use of large language models over human participants in market research, this article suggests a set of questions to guide academic reviewers in thoroughly examining these articles.
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Nokia Rebrand — Old vs New?
To evaluate the effectiveness of Nokia's recent logo overhaul, this Logo Test compares the new 2023 logo with the 45-year-old iconic Nokia logo.
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Comparing the Twitter, X, and Threads logos
To evaluate the recent Twitter/X rebranding, this Logo Test compares the Blue Bird icon with the new X and competitor Threads icons.
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Market Test Case Studies
Market Test lets you easily test and validate your branding, concepts, and marketing assets with 100 real consumers in under two hours. Here are some compelling case studies to inspire and help you get started on your own Market Test journey.
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Impact of TV ads on consumer demand
No matter the size of the business and whether it is run online or offline, finding an appropriate way to advertise your products or services increase your business’s potential for profitability.
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What are Omnibus Surveys?
Omnibus surveys are an efficient and cost-effective method of market research, where multiple subscribers come together to perform a survey where each contributes their own questions.
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COVID-19 Consumer Survey: August 2021
The August 2021 omnibus survey compares consumer trends against previous omnibus results. This omnibus continues to survey consumers within the UK and USA, however also includes Mexican consumers this round to gain a new perspective.
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Consumer Preferences for COVID-19 Vaccine
In our March 2021 edition of the Consumer Omnibus survey, we used conjoint analysis to uncover consumers' preferences and opinions regarding the COVID-19 vaccine as roll-outs begin taking place in UK and US.
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Study Highlights: Vitamin Supplement Usage in Elderly
With a growing ageing population, it is increasingly important to acknowledge health concerns for the elderly. We would like to understand older people’s current usage of vitamin supplements to gain a clearer image of their needs as consumers.
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COVID-19 Consumer Survey: Sustainability
In our December 2020 omnibus survey, we compare consumer trends during the COVID-19 pandemic against May, August, and October 2020 results. We surveyed consumers from the UK and US, with a deep dive into sustainability trends and behaviours.
View articleCOVID-19 Consumer Survey: October
In our October omnibus survey, we compare consumer trends during the COVID-19 pandemic against May and August 2020 results. We surveyed consumers from The Netherlands in this round to gain a different perspective. We also explored Alcohol consumption and Diet & Exercise.
View articleCOVID-19 Consumer Survey: May/Aug Data Trends
Three months on from our initial survey 'Consumer Behaviour During COVID-19 Pandemic' on 13-14 May 2020, we asked consumers the same series of questions to identify trends and changes in behaviour during this time on 11-18 August 2020.
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Survey: Consumer Behaviour During COVID-19 Pandemic
On 13–14 May 2020, we conducted an omnibus survey on \~500 general population respondents each from the UK and USA to understand the impact of the pandemic on consumer behaviour.
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Market Research in the Times of Panic Buying
Consumer response to the COVID19 pandemic is not rational, not reflective of our normal shopping habits. Should you wait-off panic buying before resuming market research?
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State of the Consumer Product 2019
We explore the top consumer product trends in 2019 across several markets, covering: Digital Disruption, Sustainability, Health, Online Habits, Chinese Market.
View articleCase Study: Willingness to Pay For Ingredients
This disguised case study discusses the leading manufacturer's methodology used to understand willingness to pay for benefits of specialty ingredients.
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Australians' taste for the meat of democracy
Today Australians will decide the composition of the next federal parliament. We shall leave polling and guessing to pollsters and punters; and do what Conjointly does best: pricing and product research. This time, for a most essential ingredient of our democracy, the humble Democracy Sausage.
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Conjoint Case Study: Employee Benefits Package
A conjoint study can help pinpoint the ideal employee benefits package for your organisation. Learn More: View our disguised Case Study with a major firm.
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Pricing a Uni Course With Conjoint Analysis
Case Study: This disguised conjoint analysis report from a major university explores how they found optimal pricing for their new course using Conjointly.
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