Video response

Video response questions are highly versatile and effective for gathering in-depth visual and verbal feedback from research participants. Respondents can record videos addressing their impressions, experiences, and interactions with products, advertisements, interfaces, and more.

All video responses undergo automatic transcription, translation, and analysis, providing instant insights into key themes and sentiment distributions.

Respondent experience

After granting Conjointly permission to access their camera and microphone, respondents can either start recording by pressing the Record button or choose an alternative camera and microphone.

During the recording, respondents can click the stop button to conclude. The recorded content is then generated, allowing respondents to review and re-record if desired.

Video response question outputs

A video response question produces the following outputs:

• Full list of videos and transcripts for each respondent. You can also download the video answer and translate non-English transcriptions to English.

• AI summaries and sentiment analysis of transcribed responses, including automatic translations for non-English transcriptions.

• The number of participants who saw the question.

Setting up a video response question

Follow these steps to set up a video response question.

1. Add question

Navigate to the Add questions tab and click on the Add question button at the bottom of the page.

On the Add or import questions pop-out, select the Try alpha features tab and click on the Video response question card to add it to the experiment.

2. Edit question options

Once you add the question, you can adjust several settings:

1. Insert the question text in the text box. You can also include formatting and images.
2. Configure the minimum and maximum video response length in seconds through editing the From and To fields, next to the video answer length in seconds.
   • Video response can be 6 to 300 seconds long. The default is set to 15 to 200 seconds.
   • Leave the From field empty if the video response is optional.
   • Leave the To field empty to allow video responses up to 300 seconds.

Please note that the video response question collects personal identifiable information (PII) from respondents, which is incompatible with the anonymise responses setting. If this setting is currently enabled, it would need to be deactivated to save the video response question.